About the Champion Academy

Frequently asked questions:

1. Who is eligible to participate in the Champion Academy?

The Champion Academy Extreme Mentoring & Empowerment Initiative (called "Champion Academy" for short) is open to students in grades 7th-12th that are in critical need of extreme mentorship. Since there are thousands of students in this region who fit this criteria, we rely on nominations from teachers, administrators, police officers and community stakeholders to nominate candidates who are in most dire need.

2. Is the Champion Academy a "football camp?"

No. The Champion Academy is not a "football camp" or a sports program. The focus of the Champion Academy is to build character, increase focus and promote the development of skills necessary to maximize each member's potential. We simply use some of the valuable framework of football to integrate into program elements. A few examples:


  • When students are accepted into the Champion Academy, they are "drafted" and put into small groups named after NFL franchises.
  • Instead of terms like "mentor" or "counselor", we call our team "coaches."
  • Instead of "group discussions" we call them "league" and "franchise" meetings.
  • Instead of calling the spaces we meet "classrooms," we call them "locker rooms."
  • During the year, we play a game called "On-Field Life-Ball" which uses similar rules and structure of flag football.


But we certainly understand the question.  Its not often that the same NFL Super Bowl Champion and Rochester, New York native who has been known for hosting educational football camps in the Greater Rochester Area since 2000 evolves to something this substantial.  But if you know Roland Williams, he's a pretty unique guy!

3. How much does the Champion Academy cost to participants?

The Champion Academy does not cost any money to attend. Thanks to the support of heroic donors who care about the future of this region, the only "cost" participants are required to pay is to give their complete focus, effort and discipline to improve as students and citizens.

4. What is "extreme mentoring"?

In the dictionary, the word extreme means to "reach the highest degree; very great."  At the Champion Academy, extreme mentoring simply means we aren't afraid to do or say whatever it takes (legally) to help each member reach their fullest potential.

5. How long is the Champion Academy?

The Champion Academy is a yearlong program starting with a 10-day summer orientation in July. While we won't go into the exact particulars of the "secret sauce" that makes the Champion Academy so unique, here are a few notable features members of the program get to enjoy:


  • Summer Orientation
  • E-Mentoring
  • Monthly Meetups
  • Community Service
  • Daily Motivation
  • Classroom Checkups
  • Extra-Curricular Activities
  • Strategic Incentives
  • Health & Fitness Education
  • Parent Support
  • Exposure Opportunities
  • Member Accountability